COOP by Ryder Brand System
COOP is a platform that connects fleet managers that have idle vehicles to businesses that are looking to rent vehicles. They were looking to rebrand and hit the market with a branding system to match their values and the benefits they offer their customers. To bring these to the forefront this proposed brand system created a custom designed sign library inspired by markings and signs on the open road. What resulted was a stand-out brand system steeped in meaning, visually bold, modern, and flexible — just like COOP.
Brand System Sample
Out-of-Home
Website
Social Media Extension
Event Banner
Branded Swag
Key to the Sign Definitions
Graphic Sign Lockups
Sign Meaning Breakdown
Email Webinar
Presentation Template
COOP by Ryder is a vehicle-sharing platform that connects businesses who have idle trucks, tractors, and trailers with other trusted companies that need to rent commercial vehicles. With COOP, businesses can find the vehicles they need when they need them and can generate revenue by renting out their vehicles when they are idle.
This was a proposed brand system but ultimately COOP by Ryder went a different brand direction.