Katalon Brand System
Katalon’s power, practicality, and flexibility needed to be more prominent in the visual brand. Pathway graphics were created to convey the innate process and movement experienced through testing and offers a perfect a representation of the simple, easy-to-use, and thoughtfully designed Katalon platform. The bold, bright primary palette mirrors the testing flow, with Roboto Black providing a clear, readable, and distinct primary typeface.
Before and After
Brand System Sample
Social Media
Printed eBook Asset
Out-of-Home
Brand System Illustration Extension
Interstitial Banner
Presentation Template
Background
Katalon is a modern, comprehensive quality management platform that delivers world-class digital experiences via AI augmentation that lets users plan, author, and execute automated tests. They reached out to Sköna for a new branding system that could bring consistent visuals and messaging to their current product line while holding up to the next phase of their business evolution.
Scope
Brand Expression, Brand System, Brand Guidelines, Digital, Experiential, Strategy
Creative Direction - Janessa Mason
Design - Janessa Mason
Logo - Genee Presta
Illustration - Igor Kapustin
Development - Katalon Team